Industry-Relevant Curriculum
Programs are developed in partnership with industry professionals to ensure students acquire practical, real-world skills.
Flexible Learning Options
Including online, hybrid, and in-person classes, to meet the needs of both working professionals and full-time students.
Global Certifications and Recognitions
These credentials demonstrate your expertise and set you apart in your professional journey.
OTHM Level 7 Diploma in Strategic Marketing
CA$ 2,500
6 Months
Overview
The OTHM Level 7 Diploma in Strategic Marketing is designed for professionals aiming to develop advanced skills in marketing strategy and implementation. The course delves into core aspects of marketing, such as consumer behavior analysis, brand management, digital marketing strategies, and international market expansion.
The program equips learners with the ability to develop data-driven marketing strategies that align with organizational objectives. It emphasizes creativity, critical thinking, and leadership, enabling graduates to address real-world challenges in competitive markets. This diploma is particularly relevant for marketing managers, consultants, and business leaders seeking to enhance their strategic marketing capabilities..
Graduates are empowered to navigate complex global markets, create value for businesses, and maintain customer-centric approaches in their marketing strategies.
Entry Requirements
To enroll, applicants typically require:
A relevant undergraduate degree or an equivalent Level 6 qualification in marketing, business, or related fields.
Practical marketing or business experience is highly recommended, though not mandatory.
Non-native speakers must provide evidence of language proficiency, such as IELTS 6.5 or equivalent.
Equivalences
This diploma is aligned with Level 7 on the UK’s Regulated Qualifications Framework (RQF), placing it at the same level as a master’s degree. The qualification is widely recognized internationally, enhancing its value for career progression or academic advancement.
Its equivalence highlights its rigor and credibility, making it a respected credential for professionals in strategic marketing roles.
Qualification Structure
The program consists of six mandatory units, totaling 120 credits, designed to build expertise in strategic marketing. Key units include:
This structure ensures that learners gain a comprehensive understanding of both theoretical and practical aspects of strategic marketing.
Duration and Delivery
The diploma typically takes 12 months to complete on a full-time basis or up to 24 months for part-time learners. Delivery modes include:
Flexible delivery options accommodate diverse student needs, allowing learners to balance studies with personal and professional commitments.
Assessments and Verifications
Assessments emphasize practical application and strategic thinking, including:
Assessment methods are rigorously verified to ensure fairness and consistency across all learners.
Progressions
Upon completing the diploma, graduates can pursue senior marketing roles such as:
Alternatively, graduates can progress to master’s-level programs, such as an MBA with a focus on marketing, or pursue further professional certifications to deepen their expertise. This diploma serves as a strong foundation for leadership roles in marketing across various industries.
