Professor Pedro is an entrepreneur, university lecturer, PhD researcher and international business expert. He co-founded and is a management team member of several businesses: from new media platforms and Chinese language solutions to consulting and international trade.

He lived in Japan, travels frequently to different countries around the globe and works in a multicultural environment. Pedro is co-director of the Executive master’s in international business at Porto Business School. He lectures subjects related to international business and cross-cultural management at PBS and at Universidade do Minho (having students coming both from Portugal and China). He worked for AICEP Portugal - International Trade Commission, a government agency under the aegis of the Ministry of Economy. He has also participated in EU funded proects.