Strategic Marketing

Strategic Marketing

Categories: Professional Courses
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About Course


The aim of this course is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management and other elements.

Learning Outcomes

Learners will:

  • Be able to critically analyse the principles of strategic marketing and the role of digital technologies
  • Be able to apply tools for analysing the business environment in strategic marketing
  • Be able to carry out market segmentation, targeting and brand positioning.
  • Be able to apply the integrated marketing mix in an organisation.
  • Be able to critically analyse brands in a business context.

Course Delivery

The course is delivered 100% online via our eLearning siteYour Student login details will be provided once your enrolment is complete.

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