Overview This course aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the
M-Gibes College of Business and Management, UK (MGCBM) is a business school based in Ghana, Nigeria, United Arab Emirates (UAE) and an administrative office in London, United Kingdom, giving International Students access to outstanding Business and Management Faculties from around the world.
No.12, Tetteh Okulley Street, Achimota Neoplan
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